Did You Know: Canadian Valentine’s Day Statistics

Happy Vaentine's Day from Digout Business Solutions

Happy Vaentine’s Day from Digout Business Solutions

February 14th is Valentine’s Day!

Named for Saint Valentine, this is a day when people express their love by sending cards, exchanging gifts of chocolate, roses or personal items, and even sharing romantic dinners by candlelight.

Any way you run the numbers, Valentine’s Day is a big deal to Canadian Consumers:

  • On average Canadians are expected to spend $92.30 on Valentine’s Day gifts, a 2007 study conducted for the Retail Council of Canada found.
  • 33% of Canadian women think that the man should pay for a Valentine’s date, while 31% say that it should alternative back and forth, according to http://www.gdsourcing.com.
  • 58% of Canadian men think that the man should pay for a Valentine’s date, while 21% say that it should alternative back and forth (gdsourcing.com).
  • 54% of single Canadian men and 50% of single Canadian women hope to find someone special for Valentines Day 2012 (www.gdsourcing.com).
  • More then 30% of Canadians would prefer to have an intimate dinner as their ideal Valentines Day date, according to a 2012 survey by Hotels.com.
  • More then 66% of Canadians said they cared less about receiving gifts, and more about spending quality time together (Hotels.com survey, 2012).
  • 58% of Canadian respondents said that lingerie was the most important item for a romantic Valentines evening (Hotels.com survey, 2012).
  • 51% of Canadian respondents said they would most like to find a bottle of champagne in their room on Valentine’s Day (Hotels.com survey, 2012).
  • 47% of men purchased their gifts the day before or on Valentine’s Day. This is compared to the 60% of women who get their shopping done a week before, according to a 2009 survey by MasterCard Canada.
  • 81% of Canadian men and 93% of Canadian women say that they give Valentine’s Day gifts because they want to, not because they feel they have to, according to a MasterCard Canada survey in 2010.
  • 72% of Canadians give a gift to their partner, 50% give to their parents, 47% to their friends, 42% to siblings and 10% to their colleagues (MasterCard survey, 2010).

 Business Lesson From All These Stats: 

Valentine’s Day is big, the second most lucrative holiday for business in the calendar. If it’s not one of your marketing targets, it probably should be. Think about what products you could create or promote to increase Valentine’s Day related sales for 2015.

Workshop: Twitter 101 Tweeting for Beginners

Twitter 101: Tweeting for Beginners

Date, Time & Location

Tuesday, January 7th, 2014 at 10:30 AM
Credit Union Place (511 Notre Dame Street)

Is This Workshop For You?

This workshop is for anyone (50 yrs and older) who wants to learn the basics of Twitter. After leaving this hands on session, you will:

  • Become familiar with the site structure, functions and account settings
  • How to find & follow people
  • Understand Tweets, Retweets, messages and the Timeline
  • How Much Does It Cost?
  • Like all services at East Prince Seniors Initiative, it’s FREE!

Ready to Sign Up?

Fantastic! Contact us at (902) 888-2177 or drop in to see us to register.


Email me at rosie@rosied.ca

Please Note: If you have set up a Twitter account previously, you will need to bring your log in details and password with you.
We also recommend bringing a photo to be used as your profile photo.

May Workshop – Social Media for Business

May Workshop – Social Media for Business

Call Today! (902) 315-2517

Call Today! (902) 315-2517

I currently have a social media workshop scheduled in Alberton, PEI on Wednesday, May 1, 2013. Feel free to join us and have your social media questions answered too. Especially if you’ve ever wondered how social media can benefit your business.

Digout Business Solutions (DBS) provides a variety of coaching and training, click here to see more services. For other DBS events, click here.

~ Rosie

Continue reading