How To Create Perfect Posts: Version 5 [Infographic]

How To Create Perfect Posts: Version 5 [Infographic] via www.rosied.ca

 

“When in Rome, do as the Romans do.”

I often have clients ask how they can link their Facebook and Twitter accounts. In my opinion, I strongly suggest not to. The reason is because each social media platform has their own unique audience and culture. (READ Brett Heitz article: Why You Shouldn’t Link Your Company’s Facebook Account to Twitter)

I understand how posting to social media can be time consuming. I’m with you on that one. A better option is to use a social media management tool, such as Hootsuite. (READ my blog post: Quick Start Guide to Using HootSuite) Continue reading

Why I love Canva and You Should Too

 

Why I love Canva and You Should Too 

A new blog post - Why I love Canva and You Should Too via www.rosied.caPhotoshop can be daunting for many people, myself included. There are so many things that can be done using Photoshop but I don’t have the time OR willingness to learn. In its Beta stage, I was given an invite to try out Canva – a tool to make design simple for everyone. To be honest, I never tried it while in its infancy stage, until a few weeks ago.

If you haven’t heard of Canva yet, you’re in for a real treat! With Canva, you can create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more. Best of all, it’s FREE!  Or pick from their library of more than 1 million premium images for $1. Continue reading

Happy St. Patrick’s Day

Lucky  Irish Toasts

Happy St. Patrick's Day from DBS

Happy St. Patrick’s Day from DBS

‘Lucky’ Irish Toasts
May the luck of the Irish
Lead to happiest heights
And the highway you travel
Be lined with green lights.
Wherever you go and whatever you do,
May the luck of the Irish be there with you.

If you’re enough lucky to be Irish…
You’re lucky enough!

May you have all the happiness
and luck that life can hold—
And at the end of all your rainbows
may you find a pot of gold.

May your pockets be heavy—
Your heart be light,
And may good luck pursue you
Each morning and night.

If you’re looking for some last minute St. Patrick’s Day ideas, check out these Pinterest boards for inspiration. (click on photo to see Pinterest boards)

Click on photo to see Pinterest Boards

Click on photo to see Pinterest Boards

 

Suggestions for Next St. Patricks’ Day

What will you do to start planning for next year? Start ahead of time: you’ll either be ahead of the crowd or head to head your competitors. Posting St. Patrick’s Day images 2-3 weeks before March 17th should distinguish your business as a leader, not a follower.

Happy St. Patrick’s Day, Get your Irish On! 

~ Rosie

 

Did You Know: Canadian Valentine’s Day Statistics

Happy Vaentine's Day from Digout Business Solutions

Happy Vaentine’s Day from Digout Business Solutions

February 14th is Valentine’s Day!

Named for Saint Valentine, this is a day when people express their love by sending cards, exchanging gifts of chocolate, roses or personal items, and even sharing romantic dinners by candlelight.

Any way you run the numbers, Valentine’s Day is a big deal to Canadian Consumers:

  • On average Canadians are expected to spend $92.30 on Valentine’s Day gifts, a 2007 study conducted for the Retail Council of Canada found.
  • 33% of Canadian women think that the man should pay for a Valentine’s date, while 31% say that it should alternative back and forth, according to http://www.gdsourcing.com.
  • 58% of Canadian men think that the man should pay for a Valentine’s date, while 21% say that it should alternative back and forth (gdsourcing.com).
  • 54% of single Canadian men and 50% of single Canadian women hope to find someone special for Valentines Day 2012 (www.gdsourcing.com).
  • More then 30% of Canadians would prefer to have an intimate dinner as their ideal Valentines Day date, according to a 2012 survey by Hotels.com.
  • More then 66% of Canadians said they cared less about receiving gifts, and more about spending quality time together (Hotels.com survey, 2012).
  • 58% of Canadian respondents said that lingerie was the most important item for a romantic Valentines evening (Hotels.com survey, 2012).
  • 51% of Canadian respondents said they would most like to find a bottle of champagne in their room on Valentine’s Day (Hotels.com survey, 2012).
  • 47% of men purchased their gifts the day before or on Valentine’s Day. This is compared to the 60% of women who get their shopping done a week before, according to a 2009 survey by MasterCard Canada.
  • 81% of Canadian men and 93% of Canadian women say that they give Valentine’s Day gifts because they want to, not because they feel they have to, according to a MasterCard Canada survey in 2010.
  • 72% of Canadians give a gift to their partner, 50% give to their parents, 47% to their friends, 42% to siblings and 10% to their colleagues (MasterCard survey, 2010).

 Business Lesson From All These Stats: 

Valentine’s Day is big, the second most lucrative holiday for business in the calendar. If it’s not one of your marketing targets, it probably should be. Think about what products you could create or promote to increase Valentine’s Day related sales for 2015.

Don’t Be Shy About Marketing Your Business

Don’t Be Shy About Marketing Your Business

Are you shying away from marketing because you don’t have a big promotional budget? Marketing can be done on a shoestring budget and small steps can bring big rewards

Remember that marketing your business is trial and error. What may work for me may not work for you. Always remember to look back at what worked and what failed. And those marketing initiative that didn’t do so well, what can you learn from that experience?

Tell me  about your own creative marketing ideas, share a video or photo and I will post it on my site for all to see.

Don't be shy about marketing your business