5 Social Media Makeover Tips for 2014

5 Social Media Makeover Tips for 2014

Social media is not rocket science.  That’s good news because it means that with some minor adjustments to your Facebook page, Twitter account and weekly calendar you can stand out from your competition, get more leads and engage with more customers.  In the world of business it’s called social lead generation, and below are five social media makeover tips for your business.

The folks at GroSocial created this infographic: 5 Social Media Makeover Tips for Business

 

My Thoughts? 

According to infographic typical small to medium-sized business stands today on overall “C” grade level, because of an unprofessional avatar or company logo, missing background banner, inconsistent content management, and lack of social engagement.

So you want to get more traffic, more visibility and save marketing dollars? With the new year, this would be a good time to giving your social media profiles a uplift. 
  • If you have several users posting on behalf of your company, consider using your company logo. If you’re a solopreneur, use a professional photo. People want to see who’s “behind” the business.
  • By having the same background and banner images on all profiles will create a more consistent online presence
  • When in Rome, do as Roman’s do. If you’re going to share on all networks, talk in the language that social media platform requires. For example, Facebook and Twitter have different audiences. Facebook audience loves photos and images, whereas you may need to use URL shorteners for your Twitter status update.
  • It can be overwhelming to stay on top of the latest social media trends. Never fear, you have me! That’s my job. If you have questions, feel free to ask me. I’d love to help you in any way that I can.
  • I can’t stress enough the importance of engaging with your followers. Remember, the keyword in social media is “social”. Nothing worse than coming to a profile and they company does not interact with you or respond to your questions. Be authentic. Be real and engage.

Achieving Work/Life Balance

Achieving Work/Life Balance

Ferris Bueller's Day Off Movie Quote

Ferris Bueller’s Day Off Movie Quote
Photo Credit: bitsofwisdom.org

Have you ever watched the movie Ferris Bueller’s Day Off? If you haven’t, this iconic 80’s comedy is about Ferris Bueller (Matthew Broderick), who is bound and determined to have a day off from school . The movie is full of one-liners but one of my favourite quotes is this one: Continue reading

Social Media Explained

What is Social Media? 

Here is a photo using the “donut” analogy. Twitter is for telling people what you are doing at any given moment (eating a donut), Facebook is more for sharing what you like in general (I like donuts), and LinkedIn is for sharing what you’re good at (skilled with donuts). Yet all rely on the sharing of information in different ways to remain relevant and keep people using them.